| Brand founded | 2000, by Madam Cheah Bee Chew |
| Malaysian operations began | 2009 |
| Registered entity | Origin Herbal Hair Treatment Sdn Bhd (873335-K) |
| Headquarters | Kota Damansara, Selangor. Office, wholesale and training centre. Treatments are carried out at outlets, not at this address. |
| Structure | Franchise network. Each outlet is independently operated. |
| Coverage | Outlets across 8 states: Selangor, Kuala Lumpur, Johor, Penang, Perak, Melaka, Sabah and Sarawak |
| Treatments | Signature Herbal Hair Treatment, Dark Herbal Hair Treatment, Colourless Herbal Hair Treatment, Dead Sea Mud Mineral Scalp Detox Mask |
| Concerns treated | Grey and white hair, hair loss, dandruff, sensitive scalp, oily and itchy scalp |
| Typical visit | About 90 minutes, including about 45 minutes of herbal steaming |
| Pricing | From RM128 by hair length up to RM198, plus RM28 for hair below waist length. Dead Sea Mud Mineral Scalp Detox Mask RM268. |
| First visit | Free scalp analysis, worth RM58 |
| General enquiries | 012-411 5633 (brand enquiries), 012-498 6656 (official hotline), enquiry@beechoo.com.my |
| Media contact | marketingmy@beechoo.com.my |
| Website | beechoo.com.my |
Bee Choo Origin provides herbal hair and scalp treatments based on a paste of natural Chinese herbs, prepared fresh and applied by a trained scalp therapist. The method is designed to cleanse and rebalance the scalp so that hair grows in a healthier environment.
The brand began with a single person working from home and has grown into a franchise network. In Malaysia, treatments are delivered through independently operated outlets, while the Kota Damansara headquarters functions as an office, wholesale and training centre rather than a treatment location.
Alongside the treatments, Bee Choo Origin sells herbal hair and scalp care products through its outlets and its online store, which ships within Malaysia.
Bee Choo Origin was founded by Madam Cheah Bee Chew in 2000. Looking for a natural answer to grey hair, hair loss and scalp problems, she worked with Traditional Chinese Medicine physicians to develop the herbal formula the brand still uses today, known as Bee Choo Origin Herbal Cream.
Bee Choo Origin has been recognised by industry bodies, consumer awards and record keepers in Malaysia and Singapore since 2017.
| 2023 | Most Scalp Herbal Hair Treatments in a Year | Malaysia Book of Records |
| 2023 | Quality Health Brand Award | HQC Global Brand Award |
| 2023 | Innovative Leader of the Year, Leadership Excellence Awards | Des Prix Infinitus Media |
| 2022 | Malaysia Outstanding Business Award | Golden Bull Award |
| 2022 | Malaysia Influential Intellectual Property Brand Award | Winner |
| 2022 | Consumers’ Choice Award | Consumers’ Choice |
| 2022 | SME Malaysia recognition | SME Malaysia |
| 2018 | Malaysia Health and Wellness Brand Awards | Malaysia Health and Wellness |
| 2018 | Excellent Eagle Award, The Malaysia 100 Excellent Enterprises | Nanyang Golden Eagle Award |
| 2017 | Singapore Prestige Brand Award | ASME and Lianhe Zaobao |
For interviews, comment, imagery or fact checking, please contact:
Media contact: marketingmy@beechoo.com.my
Email: enquiry@beechoo.com.my
Phone: 012-411 5633, or the official hotline 012-498 6656
We aim to respond within 2 working days.
Bee Choo Origin is expanding its franchise network across Malaysia. Enquiries from prospective franchisees are welcome on the same contact details above.
The brand name is written Bee Choo Origin, as three separate words. Please do not write it as BeeChoo or Bee-Choo.
Official Bee Choo Origin logo files, PNG with transparent background, 2560px wide. Harmony Green is the primary mark. Please use the files as supplied, without recolouring or altering them.
| Lockup | Colourway | File |
| Stacked | Harmony Green (primary) | PNG |
| Stacked | Oriental Yellow | PNG |
| Stacked | Nude | PNG |
| Horizontal A | Harmony Green (primary) | PNG |
| Horizontal A | Oriental Yellow | PNG |
| Horizontal A | Nude | PNG |
| Horizontal B | Harmony Green (primary) | PNG |
| Horizontal B | Oriental Yellow | PNG |
| Horizontal B | Nude | PNG |
| Horizontal B | Earth | PNG |
Vector source files are available on request from the media contact above.
Your first visit includes a free scalp analysis worth RM58.
